Google+ redesign and the white space dilemma  

It’s okay everyone, the white space won’t be flooded with ads.

After a quick chat with my good friend Morgan Allan Knutson, a designer at Google, I finally understood the #whitespace. He said, and I quote,

We’re working on it (iterate, iterate, iterate). We’ve also thoroughly enjoyed becoming a whitespace meme.

There you have it folks.

Now, if you want to read an interesting guess at the new meme, check this out. Nifty stuff.